Win in Complex Markets.
The Two Azalea Group is your certified SDVOSB partner, turning the complexities of federal government contracting and national distribution into your greatest advantage.
Two Paths to Revenue. One Expert Partner.
Win in Government Contracting
Leverage our SDVOSB status to access your share of the $760 billion federal marketplace. We partner with you to win contracts and achieve repeatable success.
Win at Grainger
Win big with North America's largest MRO distributor. We use decades of expertise to navigate the $17 billion Grainger ecosystem and deliver breakthrough sales results.
Your Partner for Government Access
A Small Business Administration (SBA) certified Service-Disabled Veteran Owned Small Business (SDVOSB) laser focused on providing AbilityOne/Skilcraft manufacturing partners with local sales and marketing expertise.
Our Mission
To be your partner to federal government agencies: helping position your products, training end users, and building stickier customer relationships.
Our Vision
Proving hands-on, expert, local support to Federal end users in the use of mandated products provided by National Industries for the Blind workshops.
Why Partner With Us?
Access Exclusive Contracts
Gain access to set-aside contracts like the $5B VETS-GWAC you couldn't win alone.
Total Value Bundling
We bundle your products into comprehensive packages that solve real customer problems.
Solve Business Issues
Move beyond low bids to become an irreplaceable strategic resource for end users.
Full Mission & Vision Document
Get the complete Government Division Mission and Vision document with detailed information about our approach and capabilities.
Your Partner for Grainger Strategy
4 Million+
Customers
$17 Billion+
Annual Sales
30 Million
Products
26,000
Associates
Why Partner With Us?
Simply getting in the system gets you average results. Working the system is how you achieve world-class results. We connect you directly to the 26,000+ associates and their 4 million customers.
Access the Sales Organization
We give you direct access to the massive Grainger sales organization and their aligned customers, bypassing the "order taker" bottleneck.
Gain "Mind Share"
We make you a "sticky," valued resource by marketing product bundles that increase your relevance to sales and product management.
Overperform the Average
Our expertise allows us to deliver sales results that exceed Grainger's corporate trajectory, turning you into a top-tier supplier.
Our Shared Vision
"Solving critical end user business issues with innovative product solutions to become an irreplaceable resource for Grainger sellers."
Full Mission & Vision Document
Get the complete Grainger Division Mission and Vision document with detailed information about our strategy and approach.
The Challenge
Many manufacturers find Grainger "difficult to work with" or believe their salespeople are "just order takers." They are wrong. We show you how to unlock the true potential of this $17B giant.
Expertise Forged by Decades of Experience
In Service
Warren Daughtridge, Founder & President
A U.S. Navy veteran, Warren Daughtridge is an industry executive with over three decades of experience.
He joined the Navy at 17 and quickly rose to Machinist's Mate Second Class on the Aircraft carrier USS Saratoga CV-60.
He then spent 23 years at GOJO Industries, the inventor of PURELL, where he was instrumental in developing the National Accounts and Distribution Corporate Accounts roles. He followed this with 8 years at Misco Products, mastering the power of a customer's brand.
Warren's lifelong passion for solving his customers' problems led him and his wife, Caren, to found The Two Azalea Group, LLC, securing its certification as a Small Business Administration (SBA) Service-Disabled Veteran Owned Small Business (SDVOSB).
Why "The Two Azalea Group"?
What's up with the name "The Two Azalea Group?" Those who know me will attest that there is a story behind everything in my life and in my career.
Everything I know comes from those experiences. The Two Azalea story is one that we hope will comfort you. We intentionally named our new company hoping that we might help someone in need while we go about our business serving our suppliers and customers.
The Short Version:
Our name honors the memory of our twin sons, Adam and Alex, and a miraculous sign—two azalea blooms out of season—that reminded us of God's promise never to look away when someone is in need.
We welcome the opportunity to serve you!
Read the Full Story
View or download the complete story of "Why The Two Azalea Group" in document format.
Start the Conversation
We welcome the opportunity to serve you. Whether you're looking to access the federal marketplace or grow your sales with a national distributor, our journey begins with a simple conversation.